“… a tool like this is essential for making good decisions because you can see things in the aggregate, but then also disaggregate it… and then comes the personal connection that comes with gathering qualitative data from conversations...

How are people actually tracking things, what do you see when they track it? How are they describing it?

I’m interested in that story and I am interested in the interpretations that we get to make when we have data like this."

“It’s part of our nature as entrepreneurs. We don’t know when to stop, and I feel like DemiTool is going to help entrepreneurs [be balanced] because when you’re able to balance more productivity happens.

So we are not being as productive. We think we are, but we’re not productive. Creating the balance for our venture, home life, and everything that we’re engaged with.

Demitool is the next big thing!”